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Marketing Data Science Team Lead

Location
City, Edinburgh
Remote Working
Remote Working
Salary
£85,000 to £100,000
Job Type
Permanent
Posted
12 Sep 2022
Marketing Data Science Team Lead Remote working options £85,000 - £100,000 + Comprehensive Package MBN are partnering with one of the UK s leading banks to help them appoint a Data Science Team Lead within their Marketing Analytics team. You will be the technical lead of an established team of data scientists who are responsible for building econometric and machine learning models to optimize marketing effectiveness, understand brand perception and improve customer experiences. Team Responsibilities: Measuring marketing effectiveness through analysis of the companies marketing campaigns (Below & Above the line) and make data driven recommendations on how to improve Creating and deploying Econometric modelling (market mix, attribution, time series) & Machine learning (regression, segmentation clustering) for the following purposes: Calculating RoI Optimise Marketing effectiveness Predicting customer behaviour Product conversion/uptake Digital adoption Improve NPS Brand consideration Analyse market research data using NLP techniques (Text Mining) within unstructured data sets to understand customers behaviour better Identify trends in the data and engage business stakeholders through storytelling skills and driving actionable insight Is this you? Highly proficient programmer in Python Have experience leading or managing Data Scientists in a commercial environment Commercial experience developing Econometric models (market mix, attribution, time series) or Machine learning algorithms (regression, segmentation clustering) ideally within a marketing or customer insight setting Strong data analysis and visualisation skills with knowledge of SQL and a BI tool. Knowledge of applying or deploying models within a cloud environment - advantageous
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Details

  • Job Reference: 710451563-2
  • Date Posted: 12 September 2022
  • Recruiter: MBN Solutions
    MBN Solutions
  • Location: City, Edinburgh
  • Remote Working: Some remote working possible
  • Salary: £85,000 to £100,000
  • Bonus/Benefits: Comprehensive Package
  • Sector: I.T. & Communications
  • Job Type: Permanent